The Master Programme is intended for economists with a background in the sector of marketing and business administration and who feel the urge for a more serious endeavour in deepening training in the promotion sector. The goal of the programme is to equip students with advanced marketing knowledge.
Graduates of the programme will be positioned to undertake functions in departments such as the following: • Equip students with advanced knowledge of organization of international business, their management and the change context in which they operate. • Develop students’ skills to run or manage international business, at professional or an equivalent level. • Develop skills to apply knowledge and understanding of international business and managing complicated issues, systematically and creatively. • Enhance long-term learning skills and personal development, get trained to work in teams or individually, to contribute to the business and society in general. • Develop leadership potential through critical reflection. The programme envisions recruiting students with experience in the field of marketing, business administration and similar fields. Career opportunities – Graduates of the programme may pursue opportunities to manage local, regional and broader companies, small and medium exporters, local or central government agencies included in business development, consultancy and media companies.
Master of Arts in Marketing and Business Management (MA)
Graduate studies are oriented towards deeper studies of problematic and practical aspects. These studies last for 2 years with a total of 4 semesters, while the overall number of ECTS is 120. Three semesters have three required courses and two electives, while the fourth semester is dedicated to preparation of the Master thesis, which will be 30 credits worth.
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