When Phil Donahue first aired The Phil Donahue Show in Dayton, Ohio, in 1967, he made the studio audience a full participant by putting them in direct dialogue with guest experts or celebrities. Critics evaluated this as a revolution in television talk, which has variously been called participatory television.
Today, nearly half a century later, history recurs. Social networks create opportunities for talk show programs to have an interactive communication with a much wider audience, even international.
Thanks to the social media tele-democracy takes a full dimension!
But, how do talk shows in Albania exploit these new platforms? What is the opinion of the TV hosts on them? What is the studio audience involvement and what are the social networks used for? – These are some of the questions that will be given an answer in this paper.
The research is based on interviews and a survey with 31 talk show TV hosts in Albania; archived talk show programs and contemporary authors on communication and new media.
Key words: Talk show; social networks; new media; interactivity; audience; tele-democracy
 Bernard M. Timberg, Television Talk: A history of the TV talk show, University of Texas Press, 2002, p. 70
 Eric Scherer, Do we still need journalists?, Tiranë: Papirus, 2012, p. 41