Within the many activities of the International Staff Week that are being held at AAB College, the professor from Bernays College, Dejan Gluvačević, has held workshops and lectures for the students of the Faculty of Foreign Languages and the Faculty of Mass Communication.

The topic brought by professor Gluvačević was “Country branding: Creating identity map of Kosovo for country brand purpose”.

Students learned about the concepts of branding, image and identity of a country. They carried out genuine discussions through activities closely related to the topic addressed.