Prishtina, September 2025 – The latest issue of Management Review Quarterly (CiteScore = 16.6) features a research article by AAB College professor, Prof. Dr. Xhavit Islami, titled “Artificial Intelligence and Value-Based Strategy: A Literature Review and Future Research Directions”. The journal is recognized as one of the most respected outlets in the field of Business, Management and Accounting.
The study introduces a three-pillar model that examines how artificial intelligence supports value creation for customers, employees, and suppliers. It reviews the existing literature, highlights research gaps, and proposes directions for advancing both managerial theory and practice.
A key contribution of the research is its guidance on integrating artificial intelligence into value-based strategy, combining theoretical perspectives with managerial applications.
🔗 Full article available here: https://link.springer.com/article/10.1007/s11301-025-00549-x
🔗 Open Access version: https://rdcu.be/eFXVJ
