Master’s level students of the Faculty of Mass Communication attended a lecture by Professor Dejan Gluvačević from Edward Bernays University in Zagreb, as part of the International Staff Week being held at AAB College.

The topic of the lecture focused on the branding of a country, how public relations influence to build and improve the image and reputation anywhere in the world.

Professor Gluvačević also carried out an activity with the students to better understand the identity issue and how things are perceived differently by each individual.

Students shared their thoughts on the topic of the lecture, while providing recommendations for increasing the influence of public relations, so that the image of the country remains at the level every time.