Representatives from PriBank deliver lecture at the Faculty of Economics
At the invitation of the course professor of “Marketing,” Prof. Ass. Dr. Donika Aliu – Zhuja, the Marketing Manager at PriBank, Mrs. Veranda Gashi Kryeziu, delivered a lecture to the students of the Faculty of Economics at AAB College on the topic: “The Development of Marketing and Its Application Forms in the Banking Sector.”
During the lecture, contemporary developments in banking marketing, strategic approaches, and communication practices with clients in the financial sector were discussed.
Lecture Focus
This lecture focused on the role of marketing in the banking sector; historical development of banking marketing; digitalization and online marketing; customer relations; innovation and development of new products; challenges in banking marketing, etc.
Benefits for students
Students had the opportunity to understand how marketing has evolved and how marketing works in practice. They also gained knowledge about new technologies used in banking systems, how digitalization affects them and how they should prepare for the modern labor market.
Visit to PriBank premises
At the end of the lecture, the students visited the PriBank premises, where they saw the premises, advertising materials and promotional area up close.
