Prof. Assoc. Dr. Rrezarta Gashi was born on February 11, 1985, in Pristina, where she completed her primary and secondary education at the renowned “Sami Frashëri” Gymnasium. She pursued her university studies at the Faculty of Economics, University of Pristina, majoring in Management and Information Technology. In 2010, she earned her Master’s degree in Marketing from the same faculty. She successfully defended her doctoral dissertation in 2016 at the European University of Tirana, in the field of Management, earning the title Doctor of Economic Sciences.
Prof. Gashi is an experienced professional in both academic and business environments. She began her career in the private sector in 2008, serving as an Administration Manager at Lindi Group, and later worked as a Lecturer at Universum College. From 2010 to 2017, she was employed at ELKOS Group as Import and Sales Manager, playing a pivotal role in developing supply chain processes and international partnerships.
Since March 2017, she has been part of AAB College, initially serving as an Assistant Professor and later as an Associate Professor in the Department of Economic Sciences. She teaches courses including Consumer Behavior, Management, Quality Management, Globalization, E‑business, and European Economic Integration. Since 2024, alongside her academic responsibilities, she has also held the position of Import Manager at SPAR Kosovo, contributing to supply chain development and strategic management of imported products.
Prof. Gashi has made significant scientific contributions with over 20 publications in Scopus- and Web of Science‑indexed journals. She is the author and co-author of articles covering topics such as women’s entrepreneurship challenges, the impact of social media on economic development, remittances and economic growth in the Western Balkans, and econometric analysis of macroeconomic indicators. Selected publications include:
Rrezarta Gashi & Violeta Smajlaj (2023), “The power of women in the success of business family: A case of Kosovo, Albania and North Macedonia,” Humanities and Social Sciences Letters, 13(1), ISSN 2312‑4318. DOI:10.18488/73.v13i1.3973
Blerta Haliti Baruti, Shqiponje Nallbani & Rrezarta Gashi (2024), “Global Financial Turmoil: Examining its risks and ripple effect on financial system,” Risk Governance and Control: Financial Markets & Institutions, 14(3), ISSN 2723‑9535. DOI:10.22495/rgcv14i3p12
Xhevahire Izmaku & Rrezarta Gashi (2023), “The impact of social media on the development of women, especially in transition states,” HighTech and Innovation Journal, 4(3), ISSN 2723‑9535. DOI:10.28991/HIJ-2023-04-03-07
And others focusing on SMEs, COVID-19, FDI, remittances, corporate sustainability, public spending, etc.
She has represented Kosovo at over 20 international scientific conferences in cities such as Rome, Brussels, Tirana, Ankara, Amsterdam, and Zurich, presenting impactful research on economic development, strategic marketing, and regional European integration. Selected conference presentations include:
May 2025, Pristina: “Integrating Artificial Intelligence into Business Strategies in Kosovo,” International Conference on AI in the Age of Transformation, ISBN 978‑9951‑832‑30‑4
Nov 2024, Adana, Turkey: “Women Entrepreneurs in the Diaspora … Support Women Entrepreneurs in Kosovo,” 1st Int’l & 3rd National Cukurova Women’s Studies Conference, ISBN 979‑8‑89695‑001‑1
Sep 2024, Zurich, Switzerland: “The impact of inflation on welfare and economic stability in the Western Balkans,” 10th Int’l European Conference on Interdisciplinary Scientific Research, ISBN 978‑625‑367‑843‑2
Plus numerous others from 2012–2021 in Pristina, Ankara, Brussels, Amsterdam, Bucharest, and Shkodra.
Beyond research and teaching, Prof. Gashi is active editorially and academically: she serves on the editorial boards of Prizren Social Sciences Journal and Journal of Computers, Mechanical & Management, and has been a reviewer for respected international journals such as Heliyon, Saga Open, and BP International.
Her dedication to academic quality, research excellence, and industry linkage positions her as a powerful bridge between academia and the professional world in Kosovo. She mentors master’s candidates and leads interdisciplinary research projects.
Prof. Rrezarta Gashi is married, lives in Pristina, and has one son.
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Web of Science ID: AA‑7870‑2021
Scopus ID: 56613348100
LinkedIn profile available
