On November 18th from 15:00 in the Conference Hall of AAB College, a webinar will be held with Dr. Elina Ketikidi from the University of York Europe Campus.
Dr. Ketikidi will share in-depth knowledge on how neuroscience and digital marketing are intertwined to understand emotions, attention and brain processes that influence consumer behavior and decision-making. She uses modern techniques such as EEG and eye-tracking, which reveal the invisible dimensions of our daily decisions.
The lecture will be held in a hybrid format and is open to students and academic staff from all faculties.
Link to participate in the Webinar via Google Meet: https://meet.google.com/ovj-gutt-wwt
