The Faculty of Economics has organized a lecture with Professor Petar Borisov from Bulgaria on “How to create a competitive strategy”. The main elements of the strategy and its goals were presented first during the lecture. Other examples that were presented during the lecture include the importance of brand value and the challenges we face in strategic planning, value creation, and effectiveness of strategies.

After the presentation of Professor Borisov, the students gave their opinions on the topic, asking about the models that Kosovar businesses should follow to create competitive strategies.