Aim and program profile

The Three-year BA Program in Graphic Design prepares the next generation of professionals to respond to the new requirements emerging in the complex world of communication. They’ll be able to master advanced technical and strategic skills, and methods to research and analyze the several languages of contemporary visual culture. The program intends to promote a vast and articulated knowledge, a set of methodological, technical and cultural skills that will enable students to face graphic design and advertising projects with different targets in a multimedia communication environment. The educational path aims at preparing a new communicator, capable of understanding and managing design complexity; he’ll be able to interact with a team of professionals in a coherent way along a path that goes from the creative process up to its correct application, both on traditional and new media. The Three-year BA program responds to the increasing need for professionals capable of thinking about the project and translating it into the different languages of contemporary communication by using a range of different techniques: from traditional graphic techniques to 3D design softwares for structural product design and packaging; from web design up to the management of multimedia programs, film and TV commercials, guerrilla marketing and ambient advertising interventions.

Expected learning outcomes

Graduates from this Three-year BA program will be able to work as Creative Directors, Visual Designers, Web Directors, and Graphic Designers in the fields of advertising: traditional and multimedia publishing industry, institutional, business, and social communication. Furthermore, the skills developed and taught at AAB will provide students with the necessary tools to become professionals capable of managing the continuous digital technological innovation, as the current market increasingly demands. It is no coincidence that the range of practical skills offered by the program currently includes emerging disciplines in the world of communication, such as Interaction Design and the design of territorial identity systems.

Academic level and degree

BA- Graphic Design and Multimedia Profile

Duration of studies and workload

6 Semesters – 3 years, 60 ECTS per year, 180 ECTS in total