The master’s program in Marketing and Business Management is designed in line with modern industry trends and labor market needs in Kosovo, offering 120 ECTS over two years. The first three semesters build strong competencies in branding, public relations, digital and international marketing, data analysis, supply chain and strategic management, while the final semester focuses on developing a master’s thesis. Emphasizing digital, analytical, and entrepreneurial skills, the program integrates practical, real-world applications through a didactic approach that links teaching with the creation of tangible business products, ensuring graduates are equipped for strategic problem-solving and success in dynamic business environments.
The mission of the MA program in Marketing and Business Management is: “to bring students closer to the demands of the labor market and the nature of business through the teaching process and scientific research and thus enable them to transform their professional competence in the context of developing digital, entrepreneurial, analytical, strategic, research and creative skills in the field of marketing and business management”.
At the end of the MA program in Marketing and Business Management students will acquire the following knowledge, skills and competences:
Knowledge
Skills
Competences:
According to Article 6 of the Regulation, candidates are eligible for MA studies if they have completed their Bachelor’s studies and earned at least 180/240 ECTS, depending on the program. Further conditions for admission to the MA program are:
The number of study places according to the decision of the KAA is 100 students per academic year.
Per the Regulation for Master’s Studies at AAB College, recognition of qualifications and transfer of studies are governed by Articles 9, 10, and 11 of this regulation. These articles outline the conditions, criteria, and procedures for admitting students from other higher education institutions, the transfer process, and the recognition and equivalence of previously studied courses.
Studies in the MA program in Marketing and Business Management last 2 years (4 semesters) and comprise a total of 120 ECTS, with 60 ECTS per year and 30 ECTS per semester.
Upon completion of the studies, students are awarded the academic title Master of Arts in Marketing and Business Management.
The program is designed to prepare qualified professionals with advanced theoretical and practical knowledge in the fields of strategic marketing, business management, international communication, and digital innovation, equipping students with the skills to lead organizations, build competitive brands, and develop effective market strategies in the modern era of global business.
Students are prepared for advanced professional positions such as marketing managers, business managers, heads of sales and public relations departments, strategic managers, market analysts, business development consultants, as well as entrepreneurs who lead innovative enterprises in both local and international markets.
In the MA in Marketing and Business Management program, both summative and formative assessment tools are used to evaluate students’ theoretical knowledge as well as their practical and analytical skills throughout the learning process. These include exams, research projects, presentations, and practical assignments, as well as reflections, quizzes, and peer assessments.
DROP OUT <15%
EMPLOYMENT >90%
STUDENT SUCCESS IN EXAMS 8.5
Students at AAB College, in accordance with the Statute and the Regulation for MA Studies, have the right to:
Additionally, students have the right to submit complaints and requests regarding any aspect of the teaching process, assessment, or any other issues that they believe may hinder their academic development and well-being while studying at the college.
At AAB College, students are considered equal partners in the design, implementation, and evaluation of quality assurance processes. They actively participate in every working group or workshop that discusses policymaking, strategic planning, and decision-making. Specifically, students engage in quality assurance procedures through the following activities:
