Aim and program profile

The mission of the MA program in Marketing and Business Management is:

“to bring students closer to the demands of the labor market and the nature of business through the teaching process and scientific research and thus enable them to transform their professional competence in the context of developing digital, entrepreneurial, analytical, strategic, research and creative skills in the field of marketing and business management”.

In line with the mission statement, the objectives of the MA program in Marketing and Business Management, are the following:

• to develop students’ abilities to understand and meet the demands of the labor market, equipping them with professional competencies closely related to business and marketing management in the conditions of rapid digital and economic development;
• to enable the development of students’ digital, analytical and entrepreneurial skills, which are essential in the modern business and marketing environment;
• to promote scientific research, creativity and strategic thinking among students to generate innovative solutions in the field of marketing and business management.

Expected learning outcomes

Upon successful completion of the MA program in Marketing and Business Management, students will have acquired the following knowledge, skills, and competencies:

Knowledge:

• identify appropriate strategies at an advanced level of marketing by obtaining information from the external and internal environment of an organization;
• explain important analytical terminology, facts, concepts, principles, techniques and theories used in the field of marketing and business management;
• introduce innovation theories as a source and tool for implementing strategic changes within an organization;
• describe in an advanced manner the roles of advertising, sales promotion, public relations, personal selling and direct marketing;
• draw conclusions on problematic and complex issues within international business, innovation and entrepreneurship and disseminate findings to academia and businesses;
• illustrate how the international trade system, economic, political-legal and cultural environments in a foreign country influence a company’s international marketing decisions;

Skills:

• demonstrate critical thinking skills in market analysis and identification of strategic solutions to complex challenges in marketing and business management;
• communicate effectively with specialized audiences by drafting and presenting professionally structured reports on research and analysis in marketing and business management;
• use advanced technology and software for market research and statistical analysis to make data-driven decisions and formulate marketing and business management strategies;

Competencies:

• provide solutions to complex ethical and professional issues related to marketing and business in a global environment, making informed decisions under conditions of ethical ambiguity;
• manage teamwork with creativity and responsibility, contributing to the development of innovative and strategic projects that help national and international business;
• apply advanced knowledge in marketing and business management in practice, creating new and creative strategies for selling and promoting products in national and international markets.

ADMISSION PROCEDURES

According to Article 6 of the Regulation, candidates are eligible for MA studies if they have completed their Bachelor’s studies and earned at least 180 ECTS, or 240 ECTS, depending on the program. Further conditions for admission to the MA program are:

• completion of a Bachelor’s degree at an accredited and recognized higher education institution, either domestically or internationally;
• successful completion of the selection procedure;
• completing the application with the required documentation as defined by MESTI.

If a student’s prior studies were in another field, they are required to undergo basic examinations in the Bachelor economics program, known as differential exams.

ENROLLMENT QUOTAS

According to the accreditation decision issued by KAA, the number of study places is 200 students per academic year.

ASSESSMENT FORMS

Regarding assessment, at the Master’s level, students’ achievements are evaluated not only based on fulfilling academic learning outcomes but also on their level of preparedness for the workplace. The institutional approach encourages the use of a variety of assessment methods that are relevant to the field of marketing and business management. Learning outcomes are assessed through a variety of summative and formative assessment tools, as follows:

1. summative assessment: final exams, field projects, research projects, presentations, master thesis.
2. formative assessment: reflective journals, peer assessments, quizzes, in class assignments, essays, workshops, written feedback, etc.

Academic level and degree

Upon successful completion of the study program, the student receives the academic title: Master of Arts (MA) in Marketing and Business Management.

Duration of studies and workload

The study program in Marketing and Business Management (MA) consists of two years of study, respectively four semesters.

The credit value of one semester is 30 ECTS, respectively 120 ECTS at the end of studies.

Upon completing the master’s level, the student is entitled to continue further doctoral studies in the PhD programs, consisting of three years with total 180 ECTS.

DROP OUT RATE <14%

EMPLOYABILITY OF STUDENTS >80%

STUDENTS PERFORMANCE 8.5