The BA Program in Mass Communication and Journalism is designed to prepare competitive professionals for the media market and for both public and private organizations in Kosovo. It aims to equip students with advanced knowledge and skills that contribute to the daily monitoring of democracy and the ongoing improvement of society.
To achieve these objectives, the program provides students with the opportunity to gain advanced theoretical knowledge and practical skills that they can later apply in the labor market. This includes the ability to make independent judgments, communicate effectively, and act responsibly within society. Specifically, the program offers students a deep understanding of journalism, familiarity with societal norms, and coursework in areas related to journalism, such as marketing and public relations. It also provides a critical understanding of theories and concepts pertinent to our connected society, especially in the age of social media and the challenges posed by fake news.
Additionally, the program allows students to develop various writing and reporting techniques, equipping them with the competencies needed for different journalism channels and platforms. This encompasses both traditional media and new media through professional practice modules and training in the use of new technologies to produce media content.
The mission of the BA program in Mass Communication and Journalism is: “To prepare competitive professionals for the media market, institutions and organizations in Kosovo and beyond, with advanced knowledge and skills acquired through scientific research, who are able to contribute to a democratic society through truth reporting”
AAB College believes that objective, impartial, and accurate information plays a vital role in democratic societies, especially in the current era of digitalization and networking. The Faculty of Mass Communication is committed to ensuring that the communication and journalism program cultivates strong professional, research, theoretical, critical, and ethical skills within a diverse and engaging environment.
The program aims to develop future journalists into more than just reporters of events. They will also be trained to be critical and analytical observers of societal developments, thereby responsibly contributing to the continuous improvement of society. In this sense, the mission of the program aligns perfectly with the mission of the faculty and the overall mission statement of AAB College.
Upon successful completion of the study program, the student is expected to demonstrate the following knowledge, skills and competences:
Knowledge:
Skills:
Competences:
Bachelor’s degree programs are open to all candidates who have completed their secondary education, possess the required documentation, and meet the minimum admission criteria set by the Senate. According to Article 5 of the Regulation for Bachelor’s Studies, the admission requirements are as follows:
The number of study places according to the decision of the KAA is 150 students per academic year.
According to the Regulation for Bachelor Studies at AAB College, the recognition of qualifications and the transfer of studies are governed by Articles 6, 7, and 8 of this regulation. These articles outline the conditions, criteria, and procedures for admitting students from other higher education institutions, the process for transferring credits, and the steps for recognizing and equating previously completed courses.
Studies in the BA Program Mass Communication and Journalism last 3 years, 180 ECTS, with a total of 6 semesters.
Upon completion of studies, students earn the academic title Bachelor of Arts in Mass Communication and Journalism.
Graduates of the Bachelor’s program in Mass Communication and Journalism at AAB College have strong employment prospects in both local and international markets. This program is designed to equip professionals with advanced knowledge in journalism, public communication, media content production, and the analysis of contemporary media.
Students are trained for various professional roles, including journalists, editors, correspondents, media analysts, moderators, digital content managers, spokespersons for public and private institutions, as well as specialists in communication and public relations.
Through professional practices, research projects, and collaboration with newspapers, television stations, radio, digital platforms, and communication agencies, students gain hands-on experience that makes it easier for them to enter the job market and contribute to the advancement of contemporary journalism in Kosovo and beyond.
The program is built on a didactic and research-based concept that aims to combine theoretical and practical knowledge for general and specific training in new communication technologies, channels, and platforms.
Within the didactic concept, the teaching methods of this study program include theoretical lectures, practical exercises, seminars, group work, professional practice within AAB media (ATV), practice outside AAB (in media, institutions, and organizations), extracurricular lectures held by guest lecturers and professionals in the field, active participation in public debates and scientific conferences, among others. Depending on the nature of the courses, students have written tests, assignments, seminars, presentations from independent work, interpretations or creation of a media product, as well as small research projects and essays.
DROPOUT <14% STUDENT EMPLOYMENT >90% STUDENT SUCCESS IN EXAMS 8.5
Students at AAB College, in accordance with the Statute and the Regulation for BA Studies, have the right to:
Additionally, students have the right to submit complaints and requests regarding any aspect of the teaching process, assessment, or any other issues that they believe may hinder their academic development and well-being while studying at the college.
At AAB College, students are considered equal partners in the design, implementation, and evaluation of quality assurance processes. They actively participate in every working group or workshop that discusses policymaking, strategic planning, and decision-making. Specifically, students engage in quality assurance procedures through the following activities:
