Aim and program profile

Bachelor studies on Mass Communication and Journalism provide theoretical and practical knowledge on basic issues related to Communication sciences in the area of media, in order to prepare students for a labour market in different professions, starting from journalism, to spokesman of political, economic and socio-cultural agencies, public relation assistant and image curator for different organisations. Students are prepared to enter the labour market with competence and to be analysts of communication actors, media actors and to be critical consumers of media products. The goal of this program is to enhance the professionalism in media space, provide opportunities to learn and practice objective provision of information, and investigate information that is hidden on purpose by someone – like everyday control of democracy in order to improve the social reality in Kosova. The application of critical understanding of key communication theories is the most advanced part of the programme that makes the future journalists not only simple reporters of events that happen around them, but also critical and analytical observers of developments in society. The strategic vision for developing this programme is based on the real strengths of the market in Kosova and region where, so far, the final products of these programmes have had a successful breakthrough. More than 80% of graduates of Journalism programme in our institution have demonstrated their skills in the labour market working as editors, publishers of online media and journalists in local, regional and international media such as “Voice of America”, Top-Channel, RTK, KTV, Klan-Kosova, RTV Dukagjini, print and online media that have shown expansion during the recent years. This has been achieved through theoretical modules provided as well as practical work carried out within educational institutions as a result of TV (ART), news agency (KNN), Radio and magazines published by students themselves. The practical work organized in media within AAB together with the practical work organized in key media in Kosova, makes our students serious competitors in the media market in Kosova and beyond.

Expected learning outcomes

Demonstrate professional skills in covering and reporting social, economical and political developments. Lead and work on information offices in different departments in central and local levels, economic organisations, socio-cultural agencies etc. Establish and manage different types and formats of media; Carry out professional expertise of media and public relations; Lead supporting technical-technology networks of media; Demonstrate knowledge on strategic communication to be part of developing strategies for communication with external opinions (mass-diplomacy); Demonstrate professional competences in being part of teams that develop political communication in political organizations: consultants on public relations, electoral campaigns experts;

Academic level and degree

With the completion of the first level studies students receive the title: Bachelor of Mass Communication – Journalism Programme (BSc).

Duration of studies and workload

The Bachelor programme is organized in 6 academic semesters; each semester includes 15 weeks and 30 ECTS, which means that by the end of the program a student has to complete 180 ECTS.