The Professional BA Program in Media Production has been designed to prepare students for the creation of media products using the latest technologies. The program is structured to develop both specialized and transferable competencies, equipping students with advanced expertise in television, film, and digital media production. The program provides in-depth knowledge of media theories, production techniques, and audience engagement strategies, while also fostering technical skills in video editing, sound design, and graphic media. In addition, students refine their critical thinking, creative thinking, and problem-solving skills, enabling them to adapt to evolving industry trends and to apply ethical decision-making in media production.
The mission of the Professional BA program in Media Production is: “to prepare media operators, professionals and entrepreneurs, through an innovative student-centered teaching approach – with staff who are scientific researchers and with the most modern media infrastructure- who, by operating responsibly and creatively, record social reality and consequently improve the media industry in Kosovo and beyond”.
The guiding objectives of the Professional BA program in Media Production are as follows:
Upon successful completion of the BA in Media Production, graduates will have acquired the following knowledge, skills, and competencies:
Knowledge:
Skills:
Competence:
Bachelor studies have the right to enrol all those candidates who have completed secondary education, possess the necessary documentation, and fulfil the minimum admission criteria determined by the Senate. According to Article 5 of the Regulations for Bachelor Studies, the conditions for admission to Bachelor studies are:
The number of study places, according to the decision of the KAA, is 50 students per academic year.
According to the Regulation for Bachelor Studies at AAB College, the recognition of qualifications and the transfer of studies are governed by Articles 6, 7, and 8 of this regulation. These articles outline the conditions, criteria, and procedures for admitting students from other higher education institutions. They also detail how the transfer process is conducted and the procedures for recognizing and equating previously completed courses.
Studies in the BA Professional program in Media Production last 3 years, 180 ECTS, with a total of 6 semesters.
Upon completion of studies, students earn the academic title Professional Bachelor in Media Production.
The Professional BA Program in Media Production is designed to equip professionals with advanced knowledge in journalism, media production, public communication, and creative content management. Students are prepared for a variety of professional roles, including media producers, audiovisual editors, cameramen, digital content managers, directors, public communication specialists, and entrepreneurs in the media and creative industries.
Through professional internships, media production projects, and collaboration with the ATV Television, communication agencies, and independent producers, students gain valuable hands-on experience. This practical training enables them to enter the job market with confidence and contribute to the development of contemporary media in Kosovo and beyond.
The assessment methods employed in the Bachelor Program in Media Production are designed to ensure that students meet the curriculum objectives and learning outcomes. Faculty members utilize a variety of assessments, including project-based evaluations, which allow students to showcase their ability to create diverse media products. Theoretical knowledge is assessed through written examinations, essays, and seminar papers. These assessment tools help instructors determine whether students can effectively apply concepts from both theory and media production.
DROPOUT <14%, STUDENT EMPLOYMENT >90%, STUDENT SUCCESS IN EXAMS 8.5
Students at AAB College, in accordance with the Statute and the Regulation for BA Studies, have the right to:
Additionally, students have the right to submit complaints and requests regarding any aspect of the teaching process, assessment, or any other issues that they believe may hinder their academic development and well-being while studying at the college.
At AAB College, students are considered equal partners in the design, implementation, and evaluation of quality assurance processes. They actively participate in every working group or workshop that discusses policymaking, strategic planning, and decision-making. Specifically, students engage in quality assurance procedures through the following activities:
