Prof. Ass. Dr. Shpresa Mehmeti Bajrami was born on December 18, 1972 in Pristhina, where in Ferizaj she completed her primary and secondary education. In 1997, she completed her bachelor’s degree in Economics, where she later earned the title of Master in Economic Sciences in 2009. In 2021, she also completed her studies at the University of Tetovo, being honored with the title of Doctor of Economic Sciences.
Prof. Shpresa’s experience began in 2004 at the “Faik Konica” High School in Ferizaj until 2009. She then continued her lectures in Pristina at the University of Pristina from 2008 to 2011. At the “Hoxhë Kadri Prishtina” High School from 2009 to 2012, at the “Kadri Zeka” University in Gjilan, at the Public University of Applied Sciences in Ferizaj from 2015 to 2018, all the while remaining dedicated to the AAB College as a Lecturer since 2013.
Prof. Shpresa during 2016, was engaged at the University of Tirana in collaboration with the Academy of Sciences of Albania, the University of Business and Technology, on “Innovations in Information Systems and Technology: The New Paradigm for a Smarter Economy”. During 2018, he was also engaged by AAB College, in partnership with the University of Durrës, the University of North Macedonia, the University of Croatia and Ulcinj, to organize the International Scientific Conference with a focus on the economic sustainability of the Balkan countries and the challenges of integration into the European Union. This conference also served as a training program for the development of research, analytical and strategic skills of the participants, on “Economic Sustainability of the Balkan Countries and the Challenges of Euro-Integration”. During 2017, he was also trained in Information System and Technology Innovations: Promoting the Economy as a Service, in the Department of Applied Informatics Statistics at the Faculty of Economics at the University of Tirana.
Prof. Ass. Dr. Shpresa Mehmeti Bajrami has been part of the academic staff at AAB College since 2013. She teaches courses in the field of management and economics, including Business Informatics, Information Technology, Marketing, International Marketing and Market Research.
Scientific papers and conferences – His contribution to science includes a number of publications in journals indexed as SCOPUS and Google scholar. Among his most famous works are:
Bajrami, S & (2019). The Opportunities of the Foreigner Investments in Kosovo. The International Institute for Science, Technology and Education (IISTE), Vol. 10(-), 5. Doi:
https://iste.org/Journals/index.php/RJFA/article/view/46621/48139
Bajrami, S & (2019). The Impact of Human Resources Management in SMES on the Republic of Kosovo. The International Institute for Science, Technology and Education (IISTE), Vol. 10(-), 6. Doi: https://iiste.org/Journals/index.php/RJFA/article/view/46168
Bajrami, S & (2019). “Citizens’ perceptions on the role of sme’s in local economic development of municipalities in the Republic of Kosovo”.. International Journal of Scientific & Engineering Research, Vol. 10(Issue 12), 3. Doi: https://www.ijser.org/onlin eResearchPaperViewer.asp x?CITIZENS-PERCEPTIONS-ON-THE-ROLE-OF-SMES-IN-LOCAL-ECONOMIC-
DEVELOPMENT-OF-MUNICIPALITIES-IN-THE- REPUBLIC-OF-KOSOVO.pdf
Bajrami, S & (2019). The role of advertising in small business development and learning and economic development in Kosovo. International Journal of Scientific & Engineering Research, Vol. 10(Issue 12), 4. Doi: https://www.ijser.org/onlineResearchPaperViewer.aspx?The-role-of-advertising-in-small-business-development-and-learning-and-economic-development-in-Kosovo.pdf
Bajrami, S., Qerimi, F. & Qerimi, A. (2022). The Impact of Digital Marketing vs. Traditional Marketing on Consumer Buying Behavior. Hightech and Innovation Journal, Vol. 3 (Issue 3), 15. Doi: https://hightechjournal.org/index.php/HIJ/article/view/296/pdf
Bajrami, S., Baruti, B., Arifaj, A. (2025). Utilising Artificial Intelligence in Digital Marketing Strategy: Opportunities and Challenges for Marketers. Corporate and Business Strategy Review, Vol. 3 (Issue 2) https://doi.org/10.22495/cbsrv6iart13
Other scientific projects:
Prof. Ass. Dr. Shpresa Mehmeti Bajrami is a dedicated and professional lecturer, with deep experience in the field of economics and management. She combines academic activity with practical knowledge, contributing to the development of quality education and the preparation of new cadres. Known for her commitment to the advancement of teaching, innovation and the inclusion of technology in the educational process, she remains an important contributor to the strengthening of academic and institutional capacities.
She is happily married and a devoted mother of a boy.
