Prof. ass. Dr.

Gazmend Abrashi

Dean

Prof. Ass. Dr. Gazmend Abrashi is widely recognized for his dedication as a professor specializing in mass communication and journalism, with a research focus on internal organizational communications. He earned both his bachelor’s and master’s degrees in Mass Communication and Journalism from AAB College, followed by a doctorate in Communication Sciences and Journalism from the University of Pristina. Since 2019, he has been actively involved with the Faculty of Mass Communication and Journalism at AAB College, serving in key roles such as vice-dean and teaching coordinator. As of May 2024, he has taken on the role of Dean.

Professional experience and qualifications:

• Dean of the Faculty of Mass Communication and Journalism – May 2024 – present
• Coordinator for Teaching at the Faculty of Mass Communication – 01.10.2023 – 01.05.2024
• Vice-Dean at the Faculty of Mass Communication – 30.10.2020 – 01.10.2023
• Academic appointment, Prof.Asst.dr. – 2020
• Professor at the Faculty of Mass Communication – 01.10.2019 – present

Education:

• Doctor of Communication and Journalism, Faculty of Philology, University of Prishtina, (2013–2019). Dissertation titled: “Experiences of organizational communication in local and international business organizations”
• Master of Science in Mass Communication and Journalism, Faculty of Mass Communication and Journalism, AAB College (2008–2013). Dissertation titled: “Organizational Communication”
• Bachelor of Mass Communication, Faculty of Mass Communication and Journalism, AAB College, (2004–2007)

Conferences:

• “Media Ethics and AI-Generated Images”, International conference: Artificial Intelligence (AI) in the Age of Transformation: Opportunities and Challenges, AAB College, (13.05.2025).
• “Online Media Reporting on Covid 19 in Kosovo”, Virtual International Academic Conference, Transformations and Consequences in Society Due to Covid-19 Pandemic. AAB College, (05.09.2020–06.09.2020).

Publications:

• Abrashi, G. & Reçi, A. (2023). Motivation of employees in the public sector through organizational communication case study: vala mobile company, Kosovo. Human Research in Rehabilitation, 13(2): 321–332. Doi: https://human.ba/wpdm-package/full-text-273/?wpdmdl=2023&refresh=66222e2241eea1713516066
• SALIU, H., REÇI, A. & ABRASHI, G. (2023). Revisiting Hallin and Mancini’s media model: Albania and Kosovo. Balkan Social Science Review, Vol. 21 No. 21, 235–255. Doi: https://js.ugd.edu.mk/index.php/BSSR/article/view/5851
• Saliu, H. & Abrashi, G. (2023). The Return of Media Diplomacy, Examples from Kosovo. Jurnal Ilmu Sosial dan Ilmu Politik, 27(1). Doi: https://doi.org/10.22146/jsp.73710
• Sallauka, G. (2022). Use of Information Technology in Academic Library Practice. International Information & Library Review, Volume 54, Issue 4, 380–386. Doi: https://doi.org/10.1080/10572317.2022.2124834
• Abrashi, G. (2018). Communication experiences in business organizations (Business Organizations in Kosovo). Acta Universitatis Danubius. Communicatio, Vol. 12, No. 2/2018, 34–44. Doi: http://journals.univ-danubius.ro/index.php/communicatio/article/view/5162
• Abrashi, G. (2018). Organizational communication – the importance of communication strategy in times of crisis for the organization. European Journal of Social Sciences, Volume 1, Issue 2, 21–25. Doi: http://journals.euser.org/files/articles/ejss_v1_i2_18/Gazmend.pdf
• Abrashi, G. (2018). Organizational communication – communication process in business organizations. Second International Scientific Conference EMAN 2018, ISBN 978-86-80194-11-0, pp. 425–428. Doi: https://www.researchgate.net/…/Simulation.pdf#page=451
• Abrashi, G. (2015). Social Status and Public Spaces. Academic Journal of Interdisciplinary Studies, Vol. 4 No. 3 S1, 426–429. Doi: http://www.mcser.org/journal/index.php/ajis/article/viewFile/8412/8074
• Doko, M. & Abrashi, G. (2014). Televizioni dhe ekranizimi i veprës letrare për televizion. Revista Ndërkombëtare “Thesis Kosova”, UAAB, 2014. Doi: https://aab-edu.net/documents/thesis/nr-02-2014/televizioni-dhe-ekranizimi-vepres-letrare-per-televizion/