Assoc. Prof. Dr. Hasan Saliu is a renowned scholar in the field of journalism and communication in the Balkan region. With a career spanning over 25 years, he has built a prominent profile as an academic, researcher, and scientific project leader in media, public relations, and media literacy. He completed his Bachelor’s degree in Journalism at the University of Tirana (1994–1998), and earned both his Master’s and PhD in the field of media and communication studies.
For a period, Saliu worked as a journalist in the Kosovar press (1997–2010), and later dedicated himself to teaching and scientific research. Since 2010, he has been teaching journalism and public relations courses at AAB College, and since 2012, he has also been lecturing at the University of Tirana, offering courses in international public relations and public diplomacy. He has been awarded the title of Associate Professor by two higher education institutions: AAB College (2022) and the University of Tirana (2023).
Prof. Saliu has made significant academic contributions to internationally recognized scientific journals, including Communication Research and Practice, Communication & Society, JALT, Cogent Arts & Humanities, among others. His research interests include media literacy, strategic communication, public diplomacy, and the transformation of media in the digital era.
He served as Dean of the Faculty of Mass Communication at AAB College (2011–2016 and 2021–2024), and as Vice-Rector for Scientific Research at the same institution (2016–2021 and from 2024 onward). Saliu is active in international forums as a conference organizer and keynote speaker, addressing topics such as “digital journalism transformation,” “public relations in the post-truth era,” and “international political communication.”
He has conducted over 100 peer reviews for prestigious scientific journals published by Springer Nature, Sage, Elsevier, and Taylor & Francis, making him a trusted voice in international academic evaluation. He also serves as an editorial board member and associate editor in several well-known academic journals.
With a strong dedication to media and communication studies in Kosovo and the region, Saliu remains a key contributor to advancing scholarly discourse on communication in the age of artificial intelligence and post-truth.
Saliu, H. (2025, May 14). The critical need for public relations literacy in a post-truth era. Communication Research and Practice
https://doi.org/10.1080/22041451.2025.2494366
Saliu, H. (2024). Navigating media literacy in the AI era: Analyzing gaps in two classic media literacy books. Journal of Applied Learning & Teaching, 7(2), 98-109.
https://doi.org/10.37074/jalt.2024.7.2.25
Saliu, H.; Çipuri, R. & Izmaku, X. (2024). Gutenberg’s death in the Balkans: news values in Kosovo andAlbania. Cogent Arts & Humanities, 11(1), 2303197.
https://doi.org/10.1080/23311983.2024.2303197
Saliu, H. (2024). Newsworthiness for television and digital journalism in Kosovo. In Media and communication: Transformations and development in the digital age (pp. 87–95). Bulgaria
https://www.ceeol.com/search/chapter-detail?id=1269738
Saliu, H. (2024). Gaps in Public Diplomacy: Analyzing the Approaches of Veteran Authors. Thesis, 13(2). 1-7.
https://hrcak.srce.hr/file/469744
Saliu, H. (2023). Narratives of Public Diplomacy in the post-Truth Era: The decline of Soft Power. Communication & Society, 36(2), 209-224.
https://doi.org/10.15581/003.36.2.209-224
Saliu, H. & Abrashi, H. (2023). The Return of Media Diplomacy: Examples from Kosovo. Jurnal Ilmu Sosial dan Ilmu Politik 27(1), (74-89).
https://doi.org/10.22146/jsp.73710
Saliu, H., Reçi, A. & Abrashi, G. (2023). Revisiting Hallin and Mancini’s media model: Albania and Kosovo. Balkan Social Science Review, 21. 235-255.
https://doi.org/10.46763/BSSR2321235s
Saliu, H. (2022). Rethinking Media Diplomacy and Public Diplomacy Towards a New Concept: DigitalMedia Diplomacy. Online Journal Modelling the New Europe, 39, 1-24.
http://10.24193/OJMNE.2022.39.01
Saliu, H., Rexhepi, Z., Shatri, S. & Kamberi, M. (2022). Experiences with and risks of internet use among children in Kosovo. Journal of Elementary Education, 15(2), 145–164.
https://Doi.org/10.18690/rei.15.2.145-164.2022
Saliu, H., Bicaj, A. (2022). The Digital Competence of Future Teachers in Kosovo. In L. Tomczyk & L. Fedeli,(eds), Digital Literacy for Teachers. Lecture Notes in Educational Technology. Springer, Singapore. (275-290).
https://Doi.org/10.1007/978-981-19-1738-7_15
Saliu, H. (2022). Public Diplomacy or Public Glocalization? Rethinking Public Diplomacy in the post-Truth Era. Vestnik Moskovskogo universiteta. Seriya 10. Zhurnalistika, 1, 157-175.
http://10.30547/vestnik.journ.1.2022.157175
Saliu H. & Llunji V. (2022). Cultural Diplomacy of Kosovo after the Declaration of Independence. Information & Media, 93, 62-76.
https://Doi.org/10.15388/Im.2022.93.61
Saliu, H. (2021). The specifics and complexity of EU public diplomacy. Druzboslovne Razprave, XXXVII(96–97), 189–207.
https://shorturl.at/Vf9QY
Saliu, H. (2020). Public Diplomacy and Related Concepts from the Perspective of Lasswell’s Communication Formula. Jahr – European Journal of Bioethics, 11(2), 357-376.
https://Doi.org/10.21860/j.11.2.2
Saliu, H. (2020). The Evolution of the Concept of Public Diplomacy from the Perspective of Communication Stakeholders. Medijska istraživanja, 26 (1), 69-86.
https://Doi.org/10.22572/mi.26.1.4
Saliu, H. (2018). Multiple Target Audiences, Critical Analysis of Pristina – Belgrade Dialogue. Online Journal Modelling the New Europe, 26, 108-123.
Saliu, H. (2017). The new nature of Cultural Diplomacy in the age of online communication. Journal of Media Critiques, 3(10), 87-100.
https://Doi.org/10.22572/mi.26.1.4
https://Doi.org/10.17349/jmc117206
Saliu, H. (2017). International image of the country through strategic communication, Case of Kosovo. Journal of Media Critiques. 3(9), 65-76.
http://10.17349/jmc117105
Saliu, H. (2016). “Transformimi i mediave lokale në Kosovë dhe debatet për çështje publike”, në: Sfidat e transmetuesve lokalë dhe rajonalë përballë qasjes online të shërbimeve të tyre.
Tiranë: Universiteti Bedër. (29-38).
Saliu, H. (2016). Media, letërsia dhe interneti, si kontent dhe si kanal komunikimi, në: Letërsia dhe Media-një perspektivë krahasuese. Elbasan: Universiteti ‘Aleksandër Xhuvani’– Departamenti i Letërsisë dhe Gazetarisë, (19-25).
Saliu, H. (2015). Komunikimi në diplomacinë publike: Soft power-i dhe imazhi ndërkombëtar i Kosovës. Prishtinë: Kolegji AAB.
Saliu, H. (2015). Propaganda and Image in the incident in Kumanovo. Thesis, 4(2), 95-105.
http://Doi.org/10.2139/ssrn.3015687
Saliu, H. (2015). The role of media in intercultural communication in the age of globalization. Media Industry- Trends, Dynamics and Challenges. Proceedings Book, 325-335.
Saliu, H. (2014). Imazhi i Kosovës në marredhëniet publike ndërkombëtare”. Studime Albanologjike – Diversiteti kulturor në media, 1, 47-56.
Saliu, H. (2014). Media diplomacy – albanians’ challenges in the era of global media, Socio Economic Dimensions of Peace Building Proceedings Book, 62-72.
Saliu, H. (2014). Mësimet për mediat, sipas teksteve shkollore në Kosovë. Studime Albanologjike – Mediologjia, VI, 61-69. Universiteti i Tiranës.
Saliu, H. (2013). The image of a country, communication actors in educational exchanges. Thesis, 2(1), 89-98.
Fuga, A & Saliu, H. et al. (2013). Les medias des albanophones dans les Balkans. dans: D. Serafinová, M. Mathien. L’expression médiatique de la diversité culturelle en Europe centrale et orientale. Bruselles: Bruylant-UNESCO. (283-298).
Saliu, H. (2012). The Serbian Propaganda in Dick Marty’s Report. Thesis, 1(1), 67-78.
Saliu, H. (2012). The impact of Education in improving the Image of Kosovo. Educatio, 1, 63-69.
Saliu, H. (2012). Kuadri ligjor i televizioneve në Kosovë. Studime Albanologjike – Historia e medias dhe mediatizimi i histories, V, 195-199. Universiteti i Tiranës.
Saliu, H. (2011). Fushata ‘Kosovo- The Young Europeans’, një kërkim i paqartë i imazhit. Studime Albanologjike, Komunikimi i integruar, 4, 171-178. Universiteti i Tiranës.
Saliu, H. (2010). Ndikimi financiar mbi shtypin në Kosovë. Studime Albanologjike – Mediat shqiptare në tranzicion, 3, 144-149. Universiteti i Tiranës.
https://www.webofscience.com/wos/author/record/N-5776-2015
Humanities & social sciences communications
Publisher: Springer Nature, Category Quartile: Q1
Social Sciences & Humanities Open
Publisher: Elsevier. Category Quartile: Q1
Information and learning sciences
Publisher: Emerald Insight. Category Quartile: Q1
Cogent Arts & Humanities
Publisher: Taylor & Francis AS; Category Quartile: Q1
Journal of Balkan and Near Eastern Studies
Publisher: Routledge Journals, Taylor & Francis LTD; Category Quartile: Q1
Heliyon
Publisher: Elsevier. Category Quartile: Q1
Journal of Communication Inquiry
Publisher: Sage Publications INC; Category Quartile: Q1
Cogent Social Sciences
Publisher: Taylor & Francis AS; Category Quartile: Q2
Cogent Education
Publisher: Taylor & Francis AS; Category Quartile: Q2
Cogent Business & Management
Publisher: Taylor & Francis AS; Category Quartile: Q2
Information and Media
Publisher: Vilnius University Press: Category Quartile: Q3
Saliu, H. (2024, September 24–27). Abstracts reviewer. In 10th European Communication Conference. Ljubljana, Slovenia.
Saliu, H. (2020, October 2–5). Abstracts reviewer. In 8th European Communication Conference. Braga, Portugal: ECREA.
Saliu, H. (2021, August 1–4). Abstracts reviewer. 6th International Conference on Communication andManagement (ICCM2021) and 2nd International Hellenic Conference on Political Sciences: Communicating in Politics? (p. 21). Communication Institute of Greece. https://shorturl.at/X7LHa
Saliu, H. (2023, October 26–27). Keynote speaker: Newsworthiness for television and digital journalism in Kosovo. In 20th International Scientific Conference: Media and communication: Transformations and development in the digital age. University Sv. Kliment Ohridski, Sofia. https://fjmc.unisofia.bg/news/zapochna-mezhdunarodnata-nauchna-konferenciya-media-and-communicationtransformations-and
Saliu, H. (2017, June 15–16). Mass media and refugees: Image, stereotypes and prejudices [Panel proposer, abstract selector, and panel moderator]. In Quarta Conferenza Annuale di ESCAPES: Ripensarele migrazioni forzate, teorie, prassi, linguaggi e rappresentazioni. University of Milan & University of Parma.
Saliu, H. (2019–2020). Project leader: Fëmijët online në Kosovë [Online children in Kosovo]. Research funded by the Ministry of Education of Kosovo and conducted by AAB College in cooperation with Università per Stranieri di Perugia. Protocol no. 2791, DT. 12.12.2018.
https://aab-edu.net/projektishkencor-i-aab-se-u-prezantua-ne-universitetin-complutense-te-madridit
Saliu, H. (2025). Pse edukimi mediatik s’ka të bëjë me edukimin në marrëdhëniet publike? Në Artificial Intelligence (AI) in the Age of Transformation: Opportunities and Challenges (p. 120). Organizuar nga Kolegji AAB, Universiteti New York-Tiranë, SEEU.
https://aab-edu.net/wpcontent/uploads/2025/05/Book-of-Abstracts-AI-Conference-13-May-electronic.pdf
Saliu, H. (2024). Ndikimi i emigrimit online në vlerat konvencionale të komunikimit politik
https://aabedu.net/wp-content/uploads/2024/06/Book-of-Abstracts-Conference-of-Communication-2024-1.pdf
Në International Conference: Information, Media and Truth in The Post-Truth and Artificial Intelligence Era (p. 59). Kolegji AAB, Communication Institute of Greece, DGK-Universiteti i Tiranës.
Saliu, H. (2024, May 29–31). Digital transformation’s impact on conventional communication values [Conference abstract]. Në CONVEGNOSISS2024 Book of Abstracts (p. 60). Universita degli Studi di Bari, Italy. Link
Saliu, H. (2020). Rritja e efektit të mediave gjatë pandemisë Covid-19 [The increase of media impact during the Covid-19 pandemic]. In International Conference: Transformations and Consequences in Society due to Covid-19 Pandemic (p. 133). AAB College; DGK-FHF-UT; Communication Institute of Greece; Pedagogical University of Cracow; University of Sarajevo.
https://coming.gr/wpcontent/uploads/2020/11/2020_BOOK-OF-ABSTRACTS_AAB-College_Conference.pdf
Saliu, H. (2019). Online children in Kosovo: Use of the internet and experiences. In Communication, Technology and Human Dignity: Disputed Rights, Contested Truths (p. 8). IAMCR & Universidad Complutense de Madrid.
https://iamcr.box.com/shared/static/46fmrozn4xgp4y5xoepia0yn4y5j3zqp.pdf
Saliu, H. (2019). The challenges of small Balkan countries to increase their international image. In 12th Central and Eastern European Communication and Media Conference (p. 85). Sofia University, St. Kliment Ohridski & ECREA.
https://iamcr.box.com/shared/static/46fmrozn4xgp4y5xoepia0yn4y5j3zqp.pdf
Saliu, H. (2019). International media’s reports as a counterbalance to public diplomacy strategies of Kosovo’s image In Media Mutations 11: Media, Diplomacy and Soft Power. Università di Bologna.
https://www.mediamutations.org/conferences/media-mutations-11
Saliu, H. (2018). Image of the other: Online ghettos as an inspiration to religious extremism In 7th STS Italia Conference – Technoscience from Below (p. 71). Università degli Studi di Padova.
http://www.stsitalia.org/wp-content/uploads/2018/06/AbstractFromBelow_STS-Italia-2018-Book-ofAbstract_Finalpdf.pdf
Saliu, H. (2018). The role of media on refugee issues. In IASFM 17: Whither refugees? Restrictionism, crises and precarity writ large (p. 211). University of Macedonia & IASFM.
http://iasfm.org/iasfm17/wpcontent/uploads/sites/6/2018/07/IASFM17-Abstracts-July-19.pdf
Saliu, H. (2017).Transformimi i komunikimit politik ndërkombëtar: Rasti i Kosovës. Në Media history and media transformations (p. 24). Kolegji AAB; DGK-UT; Università per Stranieri di Perugia; School of PR, Skopje.
https://aab-edu.net/wp-content/uploads/2020/02/Libri-i-abstrakteve-shtator-2017.pdf
Saliu, H. (2017).The image of the host country in the memory of migrants.In The challenge of the global migrant: Bodies on the move and cultural differences. ISA RC54; Universidad Complutense; Università Sapienza; Italian Parliament.
https://www.isa-sociology.org/uploads/imgen/396-rc54-global-migrantprogramme-2017.pdf
Saliu, H. (2016).
Media si përçuese e informacionit apo marrëdhënieve publike në bisedimet Prishtinë – Beograd. Në Media midis informacionit masiv dhe marrëdhënieve publike. Universiteti i Tiranës; Kolegji AAB.
Saliu, H. (2016).
Media, letërsia dhe interneti, si përmbajtje dhe si kanal komunikimi. Në Letërsia dhe media – një perspektivë krahasuese (pp. 19–24). Universiteti i Elbasanit; Università degli Studi di Firenze; Kolegji AAB.
Saliu, H. (2015). Propaganda dhe imazhi në rastin e incidentit të armatosur në Kumanovë. Në Informacioni masiv global përballë kulturave kombëtare (p. 48). Kolegji AAB; DGK-FHF-UT; École Supérieure de Paris; IPAG School – Paris.
https://aab-edu.net/wpcontent/uploads/2020/02/ICCMS2015_book_of_abstrakt_alb.pdf
Saliu, H. (2015). Roli i mediave në komunikimet ndërkulturore në epokën e globalizmit [The role of media in intercultural communications in the era of globalization]. In Media industry: Trends, dynamics and challenges (ICCMS 2015) (pp. 325–334). Bedër; DGK-FHF-UT; Ipek Üniversitesi.
Saliu, H. (2014). Media diplomacy: Albanians’ challenges in the era of global media. In 3rd International Conference on Humanities: Socio-economic dimensions of peace building (pp. 62–71). Bedër University; Wien University; Ipek Üniversitesi.
https://fayllar.org/international-conference-on-humanities.html
Saliu, H. (2012). Historia e medias dhe mediatizimi i historisë. Universiteti i Tiranes.
https://www.youtube.com/watch?v=hy6MAKcWrc0
• 2025, International Conference: Artificial Intelligence (AI) in the Age of Transformation: Opportunities and Challenges. Organized by AAB College, New York University Tirana, and South East European University – Tetovo. Conference Book of Abstracts
• 2024, International Conference: Security, Peace, and Sustainable Development in a Troubled World. Organized by AAB College, South East European University, and the University of Vlora. Book of Proceedings
• 2024, International Conference: Information, Media and Truth in the Post-Truth and Artificial Intelligence Era. Organized by AAB College, Communication Institute of Greece, and Department of Journalism and Communication, University of Tirana. Book of Proceedings
• 2023, Konferencë shkencore studentore: Informimi, politika dhe e vërteta në epokën e pas së vërtetës. Organizatorë: Fakulteti i Komunikimit Masiv – Kolegji AAB & Departamenti i Gazetarisë dhe Komunikimit – Universiteti i Tiranës. Book of Abstracts
• 2022, Konferencë shkencore studentore. Komunikimi dhe informacioni në epokën e mediave sociale dhe fake news. Organizatorë: Fakulteti i Komunikimit Masiv – Kolegji AAB & Departamenti i Gazetarisë dhe Komunikimit – Universiteti i Tiranës Book of Abstracts
• 2021, The Perspective of Integration of the Western Balkans into the EU. Organized by AAB
College, South East European University, Josip Juraj Strossmayer University of Osijek, University of Sarajevo, and Aleksandër Moisiu University, Durrës. Book of Proceedings
• 2020, International Conference: Transformations and Consequences in Society Due to the Covid-19 Pandemic. Organized by Pedagogical University of Krakow, St. Clement Ohridski University of Bitola, Communication Institute of Greece, Department of Journalism and Communication – Tirana, University of Structural Engineering & Architecture “Lyuben Karavelov” – Sofia, among others. Book of Proceedings
• 2017, International Scientific Conference: Media History and Media Transformations. Organized by AAB College, Università per Stranieri di Perugia, Department of Journalism and Communication – University of Tirana, Department of Communication – Bedër University,
Department of Literature and Journalism – University of Elbasan, and the Institute of
Communication Studies – Skopje. Book of Proceedings
• 2015, International Scientific Conference: Global Mass Information and National Cultures.
Organized by the Faculty of Mass Communication – AAB College, Department of Journalism and Communication – University of Tirana, IPAG Business School – Paris, and Ecole Supérieure de Journalisme (ESJ) – Paris. Book of Abstracts Anëtar bordi revistash shkencore
Saliu, H. (n.d.). Board member and associate editor. Humanities and Social Sciences Communications. Springer Nature.
https://www.nature.com/palcomms/journal-information/editorialboard
Saliu, H. (n.d.). Board member. Journal of Applied Language Teaching (JALT). Simon Fraser University.
https://coming.gr/journal-of-education-innovationand-communication-jeicom/
Saliu, H. (n.d.). Editorial board member. Journal of Education, Innovation, and Communication (JEICOM).Communication Institute of Greece. ISSN 2654-0746.
https://coming.gr/journal-of-education-innovationand-communication-jeicom/
Saliu, H. (n.d.). Editorial board member. Journal of Erciyes Communication. Erciyes University.
https://dergipark.org.tr/en/pub/erciyesiletisim/board
Saliu, H. (2017-). Kryeredaktor i revistës shkencore Thesis. Publikues: Kolegji AAB.
https://thesisjournal.net