Prof. Assoc. Dr. Ali Ismajli was born on February 2, 1966, in the village of Çelik, Gjilan. He completed his primary and secondary education in Ferizaj. He graduated from the Faculty of Economics at the University of Prishtina, specializing in Economics of Business Organizations (https://uni-pr.edu/).
In 2009, he completed his postgraduate studies at the same institution in Management and Informatics, earning the title Master of Economic Sciences (MSc). In 2014, he earned his PhD in Economic Sciences, with a focus in Marketing, by defending his dissertation at the Faculty of Economics, University of Tirana (FEUT). His thesis was titled: “Marketing Strategies in Shopping Centers in the Republic of Kosovo” (https://feut.edu.al/).
His professional career began in the international sector, initially after the Kosovo war in 1999, with the International Medical Corps (IMC), where he served as Coordinator of the Psychosocial Program and Coordinator of the Youth Center in Ferizaj until 2000 (https://internationalmedicalcorps.org/).
From 2000 to 2012, he had a long-standing career at the Kosovo Customs Service (https://dogana.rks-gov.net/), where he held several key managerial roles, including:
Deputy Director for Border Operations
Deputy Director for Anti-Smuggling
Head of the Excise Department
Since the academic year 2017, Prof. Ismajli has been a full-time faculty member at AAB College, where he lectures in various marketing-related subjects, including:
Marketing
Marketing Strategies
Services Marketing
International Marketing
Brand Management
Public Relations
Strategic Marketing Management
Other marketing disciplines
His scientific contributions include numerous articles published in indexed journals such as SCOPUS and Google Scholar. Notable publications include:
Mustafa, A., Ismajli, A., & Velijaj, F. (2022). The Role of Marketing Activities Toward Training on Increasing Employee Performance. Corporate Governance and Organizational Behavior Review, 6(4), 8–17. https://doi.org/10.22495/cgobrv6i4p1
Ismajli, A., Mustafa, A., Velijaj, F., & Dobrunaj, L. (2022). The Impact of COVID-19 on Consumer Behaviour and Online Shopping: The Case Study in the Developing Country. CGOBR, 6(3), 34–43. https://doi.org/10.22495/cgobrv6i3p3
Ismajli, A., Ziberi, B., & Metushi, A. (2022). The Impact of Neuromarketing on Consumer Behaviour. CGOBR, 6(2), 95–103. https://doi.org/10.22495/cgobrv6i2p
Uka, A., Fejza, E., & Ismajli, A. (2018) – Central Bank of Kosovo Impact into Its Economic Cycle. https://www.jare-sh.com/vol10nr1.html
Ismajli, A., Hysi-Panajoti, V., Fejza, L. E., Ismajli, D. A., & Fejza, E. (2014) – Consumer Satisfaction and Customer Loyalty in the Services Sector: A Case Study of BKT Bank – Prishtina, Kosovo.
https://eujournal.org/index.php/esj/article/view/2563
DOI: https://doi.org/10.19044/esj.2014.v10n1p%25p
Fejza, E., Ismajli, A., & Misini, S. (2013) – Competitive Analyses of Local Bakeries in Prishtina/Republic of Kosovo.
https://eujournal.org/index.php/esj/search/search
Bajrami, H., Fejza, E., & Ismajli, A. (2015) – The Role of Public Institutions Toward the Sustainable Tourism Development – Study Case: Albanian Alps Touristic Region
https://eujournal.org/index.php/esj/article/view/5453
Ismajli, A., Kajtazi, S., & Fejza, E. (2013) – The Impact of Promotional Activities on Purchase Decision Making: A Case Study of Brands Bonita and Rugove (Water Bottled Producers)
European Scientific Journal (ESJ) – Vol. 9, Issue 31
https://eujournal.org/index.php/esj/search/search
He is married, has four children, and lives in Ferizaj.
