Guest lecture

21 Dhjetor 2016

Dear students,

The English Department at AAB has invited TROKIT, AGENCY CREATIVE – one of the biggest creative, and marketing agencies in the western Balkans – to give a guest lecture on the importance of linguistics in the creative process of branding products for a national and international market. The CEO and creative director of TROKIT will give a talk during the lecture of Text Analysis with Prof. Uranela Demaj on the importance of text and audience analysis in the creative writing of slogans and catch-phrases for local and international brands. 

The lecture is for second year students who attend the subject Text Analysis at the English Department, but is open to all students who’d like to listen in. With this guest lecture, the English Department provides perspectives on a wider application of linguistics than is traditionally outlined for English language students, and gives students the opportunity to observe the implementation and particular use of Text Analysis outside the classroom, and in the work field. 
You are all very welcome to join us on Wednesday 21.12.2016 from 10.45 at the regular teaching hours of Prof. Uranela Demaj (classes are mandatory for second year students, and held for each group at the regular time). The guest lecture is held at AAB, Prishtina. 
With kind regards,
The English Department